There were 68.72 million Internet users in Vietnam in January 2021, accounting for 70.3% of the total population in Vietnam. In other words, Vietnamese internet users spend nearly 7 hours online daily on any device, which also means they spend 48 hours or two days online per week. Including 2 hours 40 minutes for watching television, 2 hours and 21 minutes using social media, 1 hour 57 minutes reading press media, 1 hour 09 minutes listening to music, 41 minutes listening to broadcast radio, 44 minutes listening to the podcast, and 1 hour 14 minutes playing video games on a game console. On average, Vietnamese internet users aged 16 to 64 spend 6 hours and 47 minutes using the internet daily. This number highlights the importance of digital advertising, which can significantly affect the successful marketing strategy of businesses. It is noticeable that up to 67% of the population are active social network users (72 million people).ĩ7% of Vietnamese internet users access the internet via any mobile device, 96.9% via smartphones, 66.1% by laptops or desktops, and 31.9% by tablets. In 2021, there were about 68.72 million Vietnamese people online (accounting for 70.3% of the population) through different platforms and applications, with an increase of 551 thousand people (+0.8%) compared to Jan 2020. 37.7% of the Vietnamese population live in urban areas, while 62.3% live in rural areas. With an increase of 852 thousand people (+ 0.9%) from January 2020 to January 2021. The total population in Vietnam reached 97.75 million in January 2021. Besides, social media users increased by 490 million people, with a growth rate of 13% to reach 4.2 billion users compared to January 2020. The global internet users in 2021 reached 4.66 billion people, accounting for nearly 60% of the world's population, an increase of about 7.3%, with 361 million people compared to January 2020. In 2021, there were 5.22 billion mobile users, accounting for 66.6% of the total world population, equivalent to a growth rate of 1.8% (an increase of 93 million mobile users) compared to Jan in 2020. The total population of the world growth rate is 1%, with an increase of 81 million people compared to January 2020. As of Jan 2021, the world population reached 7.83 billion people, with an urban population rate of 56.4%.
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